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Brand Marketing Manager (f/m/div) - Job Köln - Together in Games

Brand Marketing Manager (f/m/div)

for the Strategy MMO Tycoon Game Rail Nation

Travian Games GmbH, based in Munich, is a world-renowned self-publishing developer of online games. The company offers its customers complex and multi-layered worlds of experience that are distinguished by their gaming depth, guaranteeing long-lasting gaming enjoyment for the players. A motivated team develops and markets online entertainment for all age groups. Currently, Travian Games offers the following games: Travian: Legends, Rail Nation, Travian Kingdoms, goalunited LEGENDS, Miramagia, Hyperdrome, UnitedGP and Arkheim – Realms at War. They are translated into up to 39 languages and can therefore be enjoyed by fans of long-lasting gaming entertainment all around the world.

QUEST

  • You develop the brand marketing strategy in collaboration with the Game Director and Product Manager for the cross-platform game Rail Nation
  • You create strategic blueprints, manage and monitor campaigns with other marketing experts
  • You are the branding expert and guardian of the game positioning aswell as the brand and style guides   
  • You determine marketing opportunities, define relevant, new & existing marketing channels, and identify touchpoints
  • You research market potential, define market-optimized target groups, identify core messaging approaches
  • You collaborate closely with all marketing departments as well as the development team and mediate between the departments
  • You are responsible to plan and control product-specific marketing budgets
  • You analyze KPIs from the data warehouse and report to Marketing stakeholders and the Game Director
  • You manage and coordinate external and internal agencies and service providers

SKILLS

  • You are a gamer who can demonstrate passion and commitment for the game and its players
  • You have successfully completed studies specializing in marketing or comparable training or experiences
  • You already have profound professional experience in online and mobile marketing (experience in the gaming industry is a plus)
  • You have an analytical and conceptual mindset coupled with practical strengths in execution and communication
  • You believe in getting things done and embody a start-up spirit
  • You are a confident negotiator at various stages through to closing contracts
  • You have a broad understanding of quantitative analyses such as surveys or A/B tests 
  • You have a distinct customer and solution focus, and are a communicative team player
  • You have excellent verbal and written English skills and are comfortable to speak in public

REWARDS

  • Regular Training & Development
  • Free Refreshments
  • 28 vacation days, partial remote work
  • Choose Your "Weapon"
  • German Lessons
  • Regular Socializing & Events
Brand Marketing Manager (f/m/div) - Job Köln - Together in GamesBrand Marketing Manager (f/m/div) - Job Köln - Together in GamesBrand Marketing Manager (f/m/div) - Job Köln - Together in GamesBrand Marketing Manager (f/m/div) - Job Köln - Together in Games